How can you make them trust you?

January 1st, 2008

People really don’t trust you. They don’t trust me either. Society is at all time peak of distrust, and it is YOUR duty to find ways to win them over.

It’s the way society is – paranoid that everyone is out to “get them.” And if email marketing is your main focus – you have to work even harder to make them believe in you.

When you look at everything in the marketing cycle, what would you think is the most difficult part to achieve?

- Open your doors for business is as simple as it gets.

- Making products is fairly easy.

- Finding the right market to go after… no prob’.

- The correct media to use? Options have never been more diverse.

- The message? Never been more tools and training to get the right message written.

THE most difficult part about growing your business will always be the trust factor.

Here are a few ways to win them over…

Promote your credentials, qualifications, training, experience, education, media mentions – don’t be embarrassed to toot your horn a little. If you have any write-ups someone gave about you – use them (I was guilty of this in my mention on the Forbes website).

Use Testimonials! There is no better proof than a real testimonial sharing their experience in working with you. Make sure it gives their full, real name. Make sure it gives specifics about how you helped them… not “it was great buying from _____”. That doesn’t help. This kind of testimonial DOES help:

“…1,175 orders in about 48hrs!”

I must say that the Results that we have seen from Troy’s copywriting skills have been amazing. I did a test run to one of our lists and the numbers were quite impressive, although it was done during a holiday weekend. See for yourself!

We had over 1175 orders in about 48hrs. The most exciting part is that the orders kept coming and coming with no further effort from me. Troy has assisted us in building our list and making consistent sales. The investment in his services has been well worth it and we can see how the profits will continue to come in.

I would Highly recommend Troy’s services. You want to take advantage of his talent and expertise now because I am sure his prices will go up soon.

Dr. Charlie Drake - - President of BraveHeart Productions

Guarantee it. If your product IS as good as you claim – why don’t you guarantee it? It certainly helps alleviate the fear of buying from you. Give them a 90 day, even a 365 day guarantee. Or a “I’ll pay you if I waste your time” guarantee for a service business. If you aren’t willing to put your own butt on the line in a guarantee – why should THEY?!

Be Specific – specific instructions on how to order – who to talk to – what to expect when they do order – and what specific results they should see within ____ days/months/years of using your product or service. This is also VERY applicable in testimonials – make sure they give specific instructions on how you helped them.

Provide Proof – screen shots, videos, audios, free samples of the products or service. Find ways to give them proof that you deliver.

This is NOT easy – but it is necessary.

You must overcome their natural skepticism. Everyone has it – and your clients are no different.

What can YOU do to help their buying decision?

Article Source: ABC Article Directory

Troy White, The Marketing Results Mentor and Expert Copywriter helps clients achieve HUGE growth surges in their business in very short periods of time. If you are interested in how you can learn the secrets to becoming the market leader and a very wealthy entrepreneur in your industry – make sure you visit www.SalesLetterSuccess.com for info on his home study course or sign up for his Free Newsletter at www.CashFlowSurges.com

Low Cost Advanced Website Traffic Tactics

December 31st, 2007

What are these low cost advanced web site traffic tactics anyway? Surprise yourself by finding out that some of these tactics you can practice without having to spend a cent!1. Write an article.You write an article, mention your site, submit it to e-zines and garner traffic from curious visitors. It’s as simple as that. Don’t just stop at one website - post your site anywhere possible! Who knows how many hits this low cost advanced web site traffic tactic will bring!

2. Exchange links.

Never underestimate the power of link exchange. This is a low cost advanced web site traffic tactic that people tend to overlook. How to find out where to do the link exchange? Easy: type your website’s keywords in a major search engine, visit each and every of the top results and ask for the link exchange.

3. Get involved in forums.

Look for forums highly related to your website and make your presence known. Make online friends and let them know about your website. This is an advanced web site traffic tactic that advertises subtly but works effectively. Good thing about this is it doesn’t cost you anything at all!

4. Advanced website traffic needs advanced tools.

The www world is rich with tools that churn out impressive results. Software to try out are those which take care of links and keywords. Once this is taken care of, the rest of this internet marketing job will be easy!

5. Power up with meta tags.

Meta tags are what search engines are looking for so it can include your site in the top results. Putting up meta tags in your HTML code is an advanced website traffic tactic that must not be missed! Low cost you ask? Oh yeah!

6. Direct to directories.

Keep submitting your site to directories like there’s no tomorrow! Just take a look at your website and see if it’s directory-worthy. Web directories don’t waste their time on poorly-done websites.

7. Conduct a survey.

Visit a site similar to yours and announce that you have a survey they can answer. The site and yours reap results so no one’s on the losing end here!

There are sites available that specialize in low cost advanced web site traffic tactics. Search for them online and let your site rise to online popularity!

Author Resource:
Pino Tedesco is a leading web content provider, get free articles on
internet marketing online
. Information includes ppc
search engine internet marketing
and you can also submit
article
s to his free article directory with your back links - go to http://www.articlelog.com.

How To Boost Your Affiliate Commissions Overnight

December 30th, 2007

What is affiliate marketing about? This report contains information that will give you the basics in a nutshell.

How To Boost Your Affiliate Commissions Overnight

In the ideal world, affiliate marketing does not require that you have your own web site, deal with customers, refund situations, product development or maintenance. Affiliate programs let you have all of the benefits without any of these drawbacks. Joining an affiliate program is one of the easiest ways to launch into an online business and earn more profits without having to put up with any of the headaches.

Here are some ways that you can boost your affiliate program commissions overnight:

1. First, find out the best program and products to promote. You want to promote a program and product that will let you achieve the greatest profits in the least amount of time, and you want to be able to stand behind the product you are promoting.

There are several things you want to think about when you select this program and products. You want to choose a program that has a generous commission structure. You want to have products that will fit in with our target audience and you’ll want a program that has a solid track record of paying their affiliates, easily and on time. If in fact you are already in one and this is not happening for you, get out of that program and start looking for a better one.

There are many, many of affiliate programs online, and you can afford to be picky. In fact, you can’t afford not to be. You’ll want to select the best program possible and you have the means to do so.

You should also be willing to write some free reports or short e-books that you can distribute from your site. It’s very likely (in fact, almost a given) that you’re competing with other affiliates who are promoting the same program. If you write a short report that is related to the product you’re promoting, you can distinguish yourself from other affiliates and therefore increase your sales.

In these reports, provide some truly valuable information for free. Of course, you’ll also want to “tease” customers in your report and encourage them to buy your product, but you should also simply give them some valuable information, no strings attached. This sets you up as someone to be trusted, given that you’re willing to give something away truly for free. And again, this will likely increase your sales. You can also use this e-book or report to provide a detailed analysis of the benefits and features of your particular product, which will again encourage sales. By doing this, you’ll distinguish yourself from other affiliates who are selling the same product.

2. Collect and save the e-mail addresses of those who download your free e-books. Oftentimes, people will not make a purchase on the first visit. However, by keeping e-mail addresses of people who have visited your site and downloaded your free report, thus soliciting your further contact, you can send them gentle reminders to keep coming back to visit your site. It has been shown in many cases that about six such solicitations will eventually result in a sale.

Make sure that you get contact information from a prospect before you send them on to the vendor’s web site. You should keep in mind that you’re providing free advertisement to the product owner and you get paid only when you make a sale yourself. If you send prospects directly to the vendor, they will probably buy directly from the vendor and not from you. However, when you get prospects’ names, you can keep sending them other marketing messages (with their permission, of course) and may be able to earn an ongoing commission instead of just a one-time sale from them.

Publish an online newsletter or e-zine. This will help you get to know your prospects and if you know your prospects, you’ll have an easier time selling to them than you will to a perfect stranger. Your newsletter also lets your prospects get to know you, so that you can develop a relationship based on trust with your subscribers.

3. Ask for higher than normal commissions from merchants. If you have already had success with a particular product, you should approach the merchant and negotiate a percentage commission for your sales, based upon previous success.

This is a win-win situation for both of you, since you will gain higher commissions and the merchant you’ve approached will gain guaranteed successful sales. If the merchant is smart, he or she will see the wisdom in this and should have no problem saying yes. The merchant has no risk whatsoever in giving you higher than normal commissions on sales, since the money gets paid out only after the sale is complete, so this is another reason that the merchant should have no problem with this approach.

4. You should also make sure that you write strong pay-per-click ads. PPC search engine is perhaps the most effective means to advertise online. As an affiliate, you can make a small income just by managing PPC campaigns through programs such as Google AdWords and Overture. Monitor them to see which ads are more effective and which you should either rewrite or dispense with.

If you try out these strategies, you’ll see that they can make in the amount of your commission checks in a very short period of time.

Now, go ahead and try these strategies out for yourself and see how well they work for you.
Article Source: ABC Article Directory

Author:Paul Malacara - Internet Affiliate Marketer - Free Report:How to Make at Least $1k per week with Affiliate Marketing - Complete Step by Step Guide secrets2affiliatemarketing.com/acs


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