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Welcome to part 2 of this 5 part series on Google Adwords.Google AdWords is one of the best advertising tools on the Internet, but only if you know how to implement Adwords properly to achieve maximum potential. So here are the next ten tips to ensure that you get the best possible results from using Google Adwords.

1. Organise your campaigns by topic

You don’t want to have your health supplements in with your running shoes now do you? Each campaign should be for a unique topic. If you sell one type of product then keep to one campaign unless there is a good reason to do otherwise. It will be easier to manage this way.

2. Target the right languages and locations

I see this mistake over and over again. You run an ad that is selling blue widgets and you want to target the ad to the folks in Kentucky, then what happens? Because you have your settings wrong, Mr Wong goes onto Google China and sees your ad for Blue widgets.

You have targeted the wrong country, and the wrong language!

3. Make sure your Ad Groups are highly specific

As with your campaigns, each and every ad group should be aimed at a unique product or service. Example: Campaign 1 - Omega 3 Supplements Ad Groups - FISH OIL - all keywords relating to fish oil EPA - all keywords relating to EPA (the most important ingredient of fish oil) OMEGA 3 - All keywords relating to Omega-3 MIXED - Mixed terms relating to all above If you are very serious about maximising your profits and really giving AdWords good shot, you will need to do this for every product or service that you are advertising. Keep it organised, clean and laser targeted!

4. Optimise all of your Ad including your URL

Let’s say for example you were selling golf clubs. Think about which URL looks better: www.sportsshop.com/asp.369£0-/lop0-9823309877654/4/a/098665 or SportsShop.com/GolfClubs

You also need to remember that the ad copy is what is going to make people click through, so make sure it is keyword rich and appealing In a display URL on AdWords, the domain name (www.sportsshop.com) must exist, but the extension (/golfclubs) does not need to exist, so use it as another opportunity to state your keywords and tell your users that you have a whole section on this topic.

5. Avoid your home page as your landing page

The landing page is the page that the person who clicked on your ad will see when they come through to your site. Don’t use your homepage as your landing page unless it deals only with selling the product you’re advertising. For instance, if you’re selling posters, have a landing page for ‘flower’ posters and a landing page for ‘car’. You can even go one better and have a landing page for each poster - so you’ll have a page for ’sunflower posters’ and ‘bmw 5 series posters’.

Land people in the relevant place.

6. Track conversions

This could actually be the biggest key to helping you increase your AdWord profits, if you don’t know which words are turning into conversions then you are on a loser right from the word go! Just because an ad has a high CTR doesn’t mean that it is making you money! How would you know if you are not tracking it? You can use Google’s own conversion tracking codes, or you can use your own software. Use Googles as it will be easier! You need to know which keywords are performing so you can put more money there and switch off words that are not getting you conversions and are wasting your money.

7. Work out your cost per sale

Why is this important? If it is costing you $20 to gain a sale and the profit on that sale is only $15, then you are losing money! Tracking your cost per sale is easy if you have the Google tracking code inserted on your site as Google work this out for you and display the result in the cost/conversion box on your account.

8. Don’t enter into bidding wars

It is easy to get into bidding wars with your competitors. You want to be number one and so does your competitor. The best thing to do is to take a step back, ten deep breaths and consider how important it really is to be in the number one spot. If you can justify it, fine but otherwise: let your competitor be number one, sit in the number two slot and wait. If you have a better product, your click-through rate will get you to the top - and you’ll still be paying the same as you were in the second position.

More and more people are using automated bidding software. This software will update at a set interval to keep the ad in the desired position. Doing battle with this kind of software is even more frustrating and less rewarding than trying to outbid a competitor. Bidding software that targets a certain position can waste a lot of money. You can be cleverer than that by working out your ROI and therefore your optimum bid price.

9. Use GeoTargeting for local campaigns

If you are running an Ad Campaign targeting certain geographical areas for example ‘golf course repairs in Florida’, make sure you use the GeoTargeting option. This will save you a lot of money on useless clicks and help speed your progress toward successful conversions and, ultimately, sales.

10. Double-up when GeoTargeting

When running GeoTargeting, always mirror the campaign with a non-GeoTargeted equivalent with place names in the keywords. For example, for a Manchester-based IT company, run ‘IT Company’ as a keyword in a campaign targeted to Manchester, and run a country-wide campaign including the keyword ‘IT Company Manchester’.

More Google Adwords Top Tips coming up in Part 3

Article Source: ABC Article Directory

Dave McEvoy is an Adwords expert with years of experience in ppc management. For more information please come and visit our site

Considering the type of business you own and how it is operated may call for changes in the way it is marketed. While online marketing can bring in new business from a global base, there will be times that old fashioned marketing will provide the best results. For many business owners, network marketing is another term for multilevel sales schemes and attempt to stay away from the process.

For internet businesses, network marketing is part of their success strategy. Some business have found additional success by going back to old school marketing techniques such as face-to-face meetings with potential customers. Not everyone who conducts business with your company will be comfortable doing business with someone they do not know. Whether in a business or social setting good old-fashioned handshaking can do a lot to improve your image as a business owner.

Becoming an active member of your local Chamber of Commerce can provide networking opportunities for just about any business and by being a member, those you meet may be able to help steer business in your direction. They may not be able to use your services but they probably know someone else who needs you. Additionally, most members of Chambers of Commerce have a policy of dealing only with chamber members.

If you are not comfortable in a setting with other business owners, there are plenty of other organizations that you can join such as church organizations and social clubs. While business may not be high on their list of priorities for meeting discussions, when you are introduced as a new member, make sure everyone know where you work and what you do. You can also offer your expertise as a volunteer expert in your field. Offer to speak to business groups concerning your line of expertise.

While you may not think you have anything to offer, most people that are not in your line of work will find even limited knowledge on a particular subject interesting and welcome if you can offer tips on how to get things done. For example, if you are a landscaper, conduct a meeting offering tips on how to get rid of crabgrass without using harsh, toxic chemicals to make their yard safe for children and pets.

Do not forget the corny advertising handouts. Letter openers are welcome in businesses and handing them out with your company name, web address and phone number can remind others of your presence every time they open an envelope. While t-shirts can be an added bonus for many companies, using them as handouts can get expensive. Additionally, if you do not know who is going to wear them, think about a person getting arrest and showing up on the television news wearing a t-shirt with your company name and logo clearly visible.

Article Source: ABC Article Directory

Obinna Heche. Los Angeles - California Delivering the best home based business ideas and opportunities so you can work at home successfully. www.nehoma.com/obhmy365/builder.htm

Online social networking offers internet users a means of connecting and sharing information with other individuals and groups who share common interests and goals.

Although more popularly known as socializing forums, social networking sites also play a vital role in helping online as well as off line organizations achieve their business goals. Social networking platforms offer businesses a forum for reaching out to potential customers beyond the immediate community.

Social networking sites, especially ‘friend-of-a-friend’ (FOAF) social networking sites such as MySpace and Friendster, are especially designed to directly connect like minded individuals and groups. Members interact with each other using many innovative tools including discussion forums and private or public messages.

An FOAF network typically displays directories featuring people or topics that all members can browse through. Whenever you find another member with similar interests, you can send the member a message requesting to be added to their list of contacts. This gives you the opportunity to meet other like minded users from that member’s network, thereby multiplying your organization’s contacts faster than you could in the real world. With every extra person you add, your network has the potential to expand exponentially.

While you could create a profile on as many sites as you wish to, updating several different profiles and working with several different platforms could be a daunting and time consuming task. Better to spend some time studying the features and user base of different social networking sites and choosing one or two that are best suited for your purpose than to focus on every social networking site.

Here are some of the more prevalent FOAF social networking sites. Though basic memberships are free in all these sites, you have to pay a subscription fee if you wanted extra functionality.

MySpace

The tenth most visited site in February 2006, MySpace is an extremely popular social networking site. It does not cater to a specific audience but gives you the freedom to join any one of the thousands of groups depending on your areas of interest and expertise.

MySpace offers users message boards and blogs, classified ad sections, a space for announcing upcoming events and the opportunity for posting videos, all of which could be used as effective means for marketing your business to a larger audience.

Gather

A social networking site that is very content focused, Gather offers users abundant tools for sharing their stories with others. Gather lets members publish blogs (called articles) and photos, which can be tagged as well as rated according to how valuable they are to the other users. Images and articles that have the highest rankings appear on the home page enhancing the visibility of the site.

Flickr

While Flickr does not offer individual user blogs, it does let you form groups or join existing groups where you can upload photos and share them with other members.

You can also add comments and tags to your photos making it easier for search engines and other users to find you. An idea that is rapidly gaining popularity is publishing images on Flicker under a Creative Commons license.

This gives other users the explicit permission to add these images to their blogs, thus rapidly increasing the presence of your organization elsewhere on the internet.

Article Source: ABC Article Directory

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