Archive for September, 2007

Understanding Image Ads and Making Google Adsense Dollars

Thursday, September 27th, 2007

You can choose to run only image ads, but Google recommends selecting both, thereby giving them a better chance to target the right advertising for your page, generating more revenue for you.

Bottom line: taking these two methods together will give you the best chance at making the most revenue.

How to Make Google Adsense Dollars at Writingup.com

To get started blogging at writingup.com, first you’ll need to create a Google Adsense account. If you’ve already done that, you’ll just give them the same publisher id you got when you originally signed up with Google Adsense. Since you can only have one Google Adsense account, you will always use the same publisher id on every site you add. Next, you’ll create an account at writingup.com and within minutes, start blogging!

You still have to follow the Google Adsense rules as to the type of content not acceptable but other than that you have carte blanche as to what to write about in your blog. Paste your writingup.com URL into your email signature and every time you send someone an email, you will be referring them to your blog, thus increasing your traffic on writingup.com.

Comment on other publisher’s blogs. If you interact with the blogging community, you are more likely to have your blog read more often. Again, traffic.

Writingup.com has a list of successful topics you can write about. You don’t have to choose from that list of course, but it’s quite extensive and if you look it over, you’ll probably find something that interests you. They are successful topics because they turn up in search engines a lot. More traffic.

Google Adsense: Google Adsense Themed Ad Units Can Brighten Up Your Holidays

What are Themed Ad Units. Simple. They are ads that have special colors and graphics to celebrate the season! For instance, you might see your ad with orange print with a picture of a black cat for Halloween. How about red print with a green mistletoe for Christmas?

The Themed Ad Units are specifically tailored to users in the appropriate locations as determined by their IP address. For instance, a user in the United States might see colors and graphics appropriate to the Fourth of July while users everywhere could see colors and graphics for New Years Day.

Again, it’s your choice and your page. You can turn Themed Ad Units on or off by yourself. Just log in to your account, go to the My Account tab. On the Account Settings page, scroll down to the Ad Type Preferences section and click Edit. You can now enable or disable the Themed Ad Units. Click save changes and Voila! Your selection will apply to all your Google Adsense Ads.

Author Resource:- Jack Bornstein is about helping people reach their dreams of having a Work-at-Home/Home-Based Business.
To give you a great start we offer you 3 exciting and informative Learn from the Experts EBooks worth $295, FREE!
For your jump-start FREE EBooks go to: http://www.BestWorldOnlineBiz.com/pips.html

Revenue Sharing. Can Mutual Benefits Market your Website for You?

Wednesday, September 26th, 2007

Revenue sharing is a concept ready and waiting to be discovered. The potential is enormous, eager to be exploited by the one webmaster that has vision enough to realize its full potential. Millions of users share ideas, advice and opinions on the internet every second of every day, creating a wealth of information, and ample content to advertise successfully. Information, ideas, opinions and expression is why people come to the internet; and like all the great ideas such as blogging - revenue sharing is a concept that is fuelled by this wealth of content people create everyday.

Revenue sharing simply involves members having their advertisements displayed along the content they create. Sounds simple enough, too simple, perhaps your enthusiasm just wavered a little, but don’t be dubious!

Revenue sharing is mutually beneficial, a win-win situation. It will appeal to the users who create the content, as they personally receive a share of the revenue generated for their contribution; and for the webmaster that now has a website of unique appeal - a reward for the contribution of its users. The beauty of revenue sharing however is that the webmaster does not personally pay a penny (or a cent) to fund the scheme. Users generate their own content, their own impressions and their own revenue. The increased appeal, traffic, and marketing of the website easily offset any revenue the webmaster looses to his members. Can revenue sharing really do all that?

If we consider a website running a revenue sharing scheme, it is now in the interest of both the webmaster and the web user to generate traffic. Both the webmaster and the members will actively drive traffic to the website, perhaps in moderate terms such as word of mouth, or a quick link in another forum - but it’s these links that truly carry value. Reviews, testimonials and opinions are what sell products, services and websites on the internet. Such a situation if it can be established generates a great potential for the growth of a website. Marketing a website is costly and laborious; however, with the voluntary help of a website’s members, even without active encouragement, the marketing effort is distributed, perhaps even increased! Members’ contribution however small will soon accumulate. The growth observed by such a program will be exponential.

Revenue sharing on paper is a great idea; the concept is sound - so why hasn’t it taken off? Are the webmasters apprehensive to share their revenue? Are the users uneasy about sharing their ID? Or is it the case that they wouldn’t generate that much revenue anyway?

It seems that the slow uptake of revenue sharing by webmasters can be attributed to all three reasons. The problem remains that for a webmaster to generate substantial revenue, the volume of traffic must be large. Revenue sharing has recently been implemented most prominently in forums. Theoretically, forums present the perfect platform for revenue sharing, with consistent updates of original content, with recurring and loyal traffic in addition to new visitors. Advertisements will acquire a lot of impressions, and for the most part the forum topics will be focused enough to generate highly targeted advertisements.

The problems arise when we take into consideration how many members a successful forum generally has. The prospects of forum members generating substantial revenue, even the most dedicated users with the greatest number of posts, are generally low as they are competing against hundreds of other members for impressions. If a webmaster wishes to implement revenue sharing in a forum, he will have to decide how to distribute the revenue. Sharing it evenly will only appeal short term, as members will not benefit from their loyalty. On the contrary, distributing the revenue according to the number of posts and hence content submitted by users - the most ethical model, will not create such an appeal to new members. Having said so, the topic and quality of a forum will decide whether someone decides to join, rather than a revenue sharing program - however it’s the appeal and unique selling point of revenue sharing; to stand out from the crowd is what makes revenue sharing such a valuable marketing tool in the face of daunting competition presented by the internet.

How can we rectify the weaknesses that are currently preventing revenue sharing from taking off? It seems we must look elsewhere, for another platform or medium on which to host revenue sharing.

Article directories have been hailed as the number one way to promote your website, your business, and your name. Recently, freely distributed article management systems have made it possible for anyone to establish an article directory in minutes, and article syndication websites have made distributing your articles to thousands of directories simple and quick. We are beginning to see the imminent decline of any new hot trend on the internet, as too many people decide to join the latest craze. Established article directories however, are still valuable resources for webmasters looking for content or for the marketing of their articles. In the face of competition, establishing an article directory no longer holds such an appeal, and with the major search engines clamping down on the value of duplicated content, it seems the prospects of succeeding are running low. However, if we consider what article directories consist of; categorised, high quality, and content rich articles written by experts, we realize they are the perfect platform for revenue sharing.

Evidently, revenue sharing is a great selling point for a content driven website. By offering revenue sharing, a webmaster can attract a greater number of contributors, who in turn will be rewarded proportionally to the level of their contribution. The more articles they write, or posts they publish, the greater the revenue they will generate. No longer is the promotion of the website solely in the interest of the webmaster. Once revenue sharing is implemented, members will also seek to drive traffic to the website, to their content where their adverts are displayed.

If and how you choose to implement revenue sharing is up to you. It’s the inspirational 1% of genius.

Author Resource:- “The Webmaster Diaries“. an experiment in revenue sharing! Sion Fletcher invites you to join FREE today, and earn 100% of the revenue you generate from your articles.
http://www.fortunes-today.com

Everybody Is Selling The Same Product. So What Should You Do?

Tuesday, September 25th, 2007

Every now and then, there is a certain hot product on the Internet that receives a lot of hype even before it is launched. And when it is finally launched, it will sell like hot cakes. Next, you will see Internet marketing wannabes springing up everywhere promoting this product, all hoping to make a quick buck or two.

And within a few short months, the selling power of that product slowly fades away, because every tom, dick and harry is promoting the same old product which will eventually lead to market saturation. So how do you beat off all your competition selling the same product, and stand out from the rest?

You may think that the secret lies in some new-age Internet marketing technique. Well, the answer is no. The secret is actually an age-old marketing concept known as Unique Selling Proposition, or USP in short. Some online home business owners embrace this USP concept to successfully build their business. They believed that although this concept evolved many years ago, it has a seemingly endless life-span that, when put into good practice, can still produce amazing results in today’s world.

And when the Internet began to evolve and explode into a phenomenon, online businesses flourished, and Internet marketing professionals took advantage of the situation and used USP as one of their secret ammunition to crush their competitors.

What Is The Unique Selling Proposition?

A unique selling proposition is something which the entertainment industry likes to be associated with, and that is the X-factor. This elusive factor is something which top models have in common to distinguish themselves from the mediocre. It will make your offer seem so excitingly different from the crowd.

With this X-factor, your offer will somehow seem to be more appealing than all the rest to your prospects. And this is despite the fact that your competitors are all selling the same product as you.

A unique selling proposition is something that you add to your offer, and it can be in many forms. Let us take a closer look at some of these forms:

1. Adding bonuses to make your product more appealing
2. Offer cash rebates to anyone who ordered through your affiliate link.
3. Giving discounts for your future offers.
4. Including memberships to exclusive clubs as a reward for their purchases.
5. Implementing a points system for every purchase, with such points eventually becoming redeemable for your future offers.
6. Organize a contest with the receipts of your customers as entry tickets.
7. Provide excellent post-sales services that your competitors are not willing to do.
8. Invite your new customers to become your partners once they make a purchase.
9. Offer a lifetime guarantee for your products.
10. Offer a refund policy that extends longer than what your competitors can allow.

These are just some of the many examples of USP techniques that you can use. Of course, there are many others that you can think of. Such is the beauty of USP, it is flexible as it is potent; it is as versatile as it is timeless. You are only limited to your own imagination.

So how on earth are you going to find your USP?

For any type of business, it is always important to apply some imagination and innovation, and USP is no different. It is a process of imagination, fueled by inspiration, and a burning desire to excel in your field of expertise.

Another point to take note of is that you must continuously do a market research on your niche, so that you will have a clearer understanding of what your target market is expecting from you. Once you have a clearer understanding, you can then set out to perfect the USP concept.

You would have to constantly analyze the market trends, or you can also gather valuable feedback from your customers via surveys or other means like email. Once you have cracked the secret code that will make your market tick via USP, then the rest will be smooth sailing.

Author Resource:- Wyatt Lee is an expert author specializing on the subject of Internet marketing. Please visit his Internet marketing strategy blog for all the best tips and latest news on the world of Internet marketing.


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