trinity seven

Deciding how you want to learn about Internet Marketing is fairly easy. If you can afford it, pay for it. If you can’t, invest your time instead of your rent money. Practically everything you need to know can be had for free on the Internet. The problem is finding it when you get Google search results like this: “Results 1 - 10 of about 196,000,000″! There’s often a good chance that what you need isn’t in the first 50 results, if you need specific answers to carefully defined questions.

Then there’s the matter of what looks good vs. what actually works. You can find plenty of advice that seems to make good sense. The problem is, it’s wrong now. It may have worked in the recent past, but a vital change has made it obsolete. Then it doesn’t matter if it’s free advice or a costly product - you’re being led astray. You can also mistake truly good advice for one area and try and apply it, wrongly, to another area. Your own lack of knowledge could land you in the wrong place with the wrong solution.

If you’re a rugged individualist, hardened and toughened by life, you may feel that making your own mistakes on your own is the way to go. There’s a major problem with that - Internet Marketing changes quickly and broadly. Because of the networking capabilities the pros use to keep abreast of changes in the marketplace, the whole market can change course with the speed and united action of a flock of birds in flight. One minute, they’re all headed right, the next, they’ve wheeled and are heading left.

The best education you can find is through a mentor. While a mentor can’t do your homework for you or teach you everything you need to know, you have the benefit of the experience and wisdom of someone who’s walked the walk you are beginning.

Again, this can be a paid relationship, earned through barter or offered as a gift. If you demonstrate a willingness to learn and work on your own, apply patience and persistence to your efforts, you may attract the attention of the right person to help you at no cost to you. This is rare, but it happens.

Even without a personal mentor, you can get all the assistance that you need from a network of like-minded people. They’ll be at different levels of accomplishment and experience, but gather together for a common cause. Not all aspects of Internet Marketing are dog-eat-dog. Dogs are pack animals, and run together to benefit both the individual and the group.

Invest some of your time in finding and participating in a group of IM business owners that are using the power of networking to help each other succeed. There are free and paid forums for discussion, groups of topic-specific memberships and the like that you can join. The Golden Rule is generally the main guidance for behaving in such groups. Specific rules and regulations vary, so make sure you read and understand them before you blunder into them.

Once you’ve become an active participant and developed a feel for the subject you need to learn, you’ll be better prepared to decide if paying for an “info-product” or service is right for you. Surprisingly, some of the very inexpensive products can deliver exactly what you want and need, without having to mortgage your future.

That’s the power of being an “insider” - you get the best deals and first rate service because you’re a part of the group. Even better, your group may be the source of your expansion, growth and success as a business, because you can work together and share your assets to the benefit of all concerned.

Article Source: ABC Article Directory

Jo Han Mok is the author of the #1 international business bestseller, The E-Code. He shares his amazing blueprint for creating million dollar internet businesses at: www.InternetMillionaireBlueprints.com

If you’ve just started your very first website, be it a small business, or a simple content site, you have probably encountered the phrase “search engine optimization.” Search engine optimization and getting to the top of the search engines presents a dilemma for most new websites. Herein lies some information about the challenge of search engine optimization and some useful tips for webmasters.

Traffic for most websites is feast or famine because most traffic is directed to a website by way of a search engine. If you’re on the first two pages of a search engine for your target keyword, you’ll likely get tons of traffic. If you’re on page 3 or worse, traffic might be sparse. Getting on the first two pages of the search listings can be the difference between receiving hundreds of thousands of hits per day or receiving a couple thousand hits per day. So, how can you optimize your website and increase your ranking?

There are many important factors for getting the best possible position on a search engine, the most rudimentary of which is that your web pages be “optimized.” In other words, you need to make sure that your web page contains the keyword that you want to be ranked for. If your website is about frogs, for example, and you want people searching for “frogs” on Google to find your website in the top position, then your website needs to have the word “frogs” appear more than once or twice. If your pages don’t have at least some significant content containing the word “frogs”, then the search engines will not deem your website relevant for information about frogs, and you won’t receive a decent ranking for that particular keyword. To optimize your webpages, you must also have META tags (META tags are tags that you must include in your HTML so that search engine crawlers can get a quick gist of what your website is about before scanning the rest of your page).

But the most important factor for receiving a high search engine ranking, and by far the most challenging, is having a high number of quality, inbound links to your website coming from other websites. This is commonly referred to as a website’s “link popularity.” The more websites you have linking to you, the more “significant” you become to the search engine, and the higher your ranking will be. For example, Yahoo’s website currently has over 30 million inbound links, and Michael Moore has over 500,000 links pointing to his website. This is a tremendous number of links.

So, how can a new website receive this many links? Well, it can’t. However, you don’t need a million websites linking to you to get listed on the first page of the search engine. For certain keywords, such as “email forms,” or “frogs” (I have frogs on my mind today), it may only take 1,500 inbound links to get on the first page. Some of the search results on the first page of the listings for a certain keyword may have 50,000 inbound links, while others might have 1,500. The reason for this is because of the aforementioned criteria already described in the beginning of this article which also play a part in your ranking (keyword relevance, design, etc.). Also, it helps if the links to your website are from websites that have a high ranking for the same keyword that you are trying to target.

If your website is about frogs, and the website that is currently ranked #5 on the first page of Google for the keyword “frogs” has a link to your website on their website, Google considers that a significant link. A single important link, rather than a bunch of irrelevant links, can substantially enhance your ranking. However, getting other websites to link to you is an extremely difficult task.

Extremely well known, popular companies, such as Yahoo, Amazon, and GEICO, already have thousands upon thousands of websites linking to them because they advertise on television. Those companies are household names, and they provide important services, so, naturally, a lot of websites link to them. For the other 99.9% of websites that don’t do any real advertising offline, there are several ways to obtain a high number of inbound links.

One way is to exchange links with other websites, one at a time. They’ll often link to you if you link to them. This is a very time consuming task, as it would take a long time to get a thousand links working in this manner. Another way is to submit your site to various directories where they’ll include a link to your site in their directory without requiring an exchange. This is a much better way to do it.

Also, it might be a good idea to perform a search under the keyword for which you want to receive a high ranking, and then contact the webmasters of those sites that are ranked on the first and second page, and ask to exchange links with those websites (the higher the ranking of the site that links to you, the more significant the link, and the more it will help your ranking). Also, you can write articles and sign up for services that will submit your articles to a huge number of article directories where websites look for content. You can usually include a link to your website in the “author description” portion of the article. If your article is submitted to all of these article directories, and then that article spreads over the internet and is posted on other websites, you can receive a tremendous amount of inbound links this way. Perform a search under the keyword “article submission service” or “submit my article,” and you’ll find dozens of companies that will submit your articles to these directories for you.

Search Engine Optimization is an ongoing, everyday job. There is no shortcut to success. But, if you work diligently and follow all of the procedures outlined in this article, you’re likely to get a good ranking and climb steadily towards the top.

Article Source: ABC Article Directory

Jim Pretin is the owner of www.forms4free.com, a service that helps programmers make email forms.

Do you have a website that is getting very little or no traffic at all? Well, there are ways that you can change that even on a small marketing budget. We will review each of the strategies you can use to promote your website, and then we will try to assimilate them into a single, uniform strategy that is both highly effective and affordable.

First of all, TV commercials, radio ads, and print advertising are very expensive. This is undoubtedly the best way to launch a business, but the costs are prohibitive. A full page ad in a prominent magazine or other publication can run as high as $50,000 per ad. TV commercials can run just as high; if the commercial runs during a popular television show or sporting event, the cost will be enormous.

So, if you do not have enough money in the coffers for traditional advertising, you will likely have to use online marketing. This is not a bad thing. Offline advertising (i.e. radio, TV, print ads) is sometimes not effective. Marketing on the internet is cheaper, and if done correctly, can give you much more bang for your buck.

Obviously, the cornerstone of internet marketing is search engine submission and optimization. There are hundreds of different search engines and directories on the internet where you can submit your web site for a listing. This is fairly easy to do. Simply sign up for a monthly submission plan with a credible search engine submission service. There are literally hundreds of these submission services on the internet; you can find them by performing a search on Google.

However, be wary of submitters that claim to be able to submit your site to 75,000 search engines. Such services are scams, and they will submit your web page to FFA pages and bogus link pages that can actually get you banned from the search engines. You should only do business with submission services that submit to the major search engines and directories.

Now that we have covered submission, we need to talk about search engine optimization (SEO), which is even more important. To optimize a site, you need to maximize keyword density and optimize the positioning for the words or phrases that best characterize the subject matter of your site, and you need to use proper Meta tags so that the search engines can interpret your web pages.

If you do not know how to optimize your web site, you should search for an optimization professional on Google. Steer clear of SEO experts who want to charge $1,000 per month or more. Their goal is to bleed you dry before you figure out that they really can not help you get to the top of the rankings. Stick to providers who will optimize your site for a one-time fee.

More important than SEO is link popularity. Link popularity is the number of web sites that currently link to your site. The more inbound links you acquire, the higher your search engine ranking will be. There are more than a few ways to acquire links, but I have a certain strategy that worked well for me.

My advice to you is to write articles and press releases and submit them to article directories and press release distribution services who will then distribute your articles and press releases to other websites who will publish them and in return link back to you. Also, you can submit your site to bloggers through a popular service called Blogitive (Blogitive will get blogs to post one-way anchor text links to your site in their blog, which will greatly enhance your search engine ranking).

If you are not patient enough to wait for your search engine ranking to improve, you can attract visitors to your web site instantly by using pay-per-click advertising (PPC). With PPC, you pay a certain cost per click to have an ad for your web page run at or near the top of the search engine listings for certain keywords. This can be extremely costly and ineffective. It is not uncommon for webmasters to blow thousands of dollars on PPC advertising and make only a few sales.

The best way to promote your site, if you are actually selling something, is through an affiliate program. You need to provide an affiliate code to other online merchants so that they will place your banner on their site; every time you make a sale that resulted from an affiliate referral, the affiliate gets a commission. Some internet companies have thousands of affiliates, and get all the business they would ever need or want this way; and it costs you nothing.

To recruit affiliates, you should submit your affiliate program to as many directories as possible (there are directories where you can list your affiliate program for free). The best way to find affiliates is by listing your program on forums or message boards visited by webmasters who are looking to generate additional revenue for their online business. You will have to consult with an experienced programmer who can set up the affiliate program so that the codes used to track sales for each affiliate will work properly.

So, to summarize, you should first optimize your website and submit it to search engines. You should then begin submitting articles and press releases to article directories and press release distribution services. You should also submit your site to Blogitive so that bloggers will write a review of your site and link to it, further boosting your link popularity. You might want to join a link exchange, but trading links often proves fruitless. Also, you should set up an affiliate program. And finally, you should budget a small amount of money to spend each week on pay-per-click.

If you are persistent and use all of these methods, you will continually increase your traffic over a period of time. It will probably take approximately 3 years of performing each of the tasks outlined in this article, on a daily basis, to get where you want to be. Just stick with it and your efforts will be rewarded in the long run.

Article Source: ABC Article Directory

Jim Pretin is the owner of www.forms4free.com, a service that helps programmers make an HTML form