trinity seven

In search engine optimisation, it is a crucial element to select the right keywords when optimising a website. The obvious reason being, if you have keywords with no search volume, you will not receive any traffic. Secondly, if you have keywords that are too competitive, you will find it very difficult (almost impossible) to win high ranks. So how do we find the in between balance for both obstacles? This is where keyword tools would come into place, but how accurate are they?

To start, the main keyword research tools that are found on the market today are Wordtracker, Overture Keyword Tool and Trellian Keyword Discovery. Now I bet many of you are pulling your hair out over which keywords are going to be suitable for optimisation. What makes it probably even more stressful is the varying results between the three different keyword tools i.e. one keyword tool may show a particular keyword to be very good, while another tool may suggest a whole different result for the same keyword. Well stop stressing right now! The truth is that we don’t really know how accurate these keyword tools are and we should only use their search volume figures as an indication as to whether a keyword is popular amongst search engine users.

Let’s say a keyword phrase, ‘dog products’, has a search volume of 5,000 searches per month on the Overture Keyword Tool. To make an assumption that ‘dog products’ is a good keyword for optimisation, based ONLY on the Overture figure, would be a very bad assumption. However, it gives us a rough idea of the search volume for that particular keyword. The next step would be to use Wordtracker or Keyword Discovery to see if a similar amount of search volume is present for ‘dog products’ (remember to convert searches for each tool to a common time frame i.e. monthly or daily). If we have a very low search volume in BOTH Wordtracker and Keyword Discovery, then I would be very skeptical about using ‘dog products’ for optimisation. The whole idea is to get at least two of the three keyword tools to reflect reasonable / high search volumes before considering that keyword to be suitable for optimisation. If you have all three keyword tools returning reasonable / high search volumes for ‘dog products’, then the chances are that this keyword is reasonable / high in search volume and definitely worth considering for optimisation.

Once a good set of keywords have been agreed upon through the use of the keyword tools, you should then focus on the keywords that have a low / reasonable amount of competing web pages. There is no point trying to compete for a keyword that has 1,000,000 web pages in competition for it. If you are good at SEO then you could achieve high ranks for that keyword, but it would require a lot of time and investment which could be spent on better things. The lower the competition is, then the more chance of achieving higher ranks.

To recap, there is no indication to say that keyword tools are 100% accurate. Whilst the reseller of the tool may suggest otherwise, I highly doubt it. The results should be taken like a ‘grain of salt’ as they are only useful to give you an idea as to what the search volume might be like for a particular keyword (high, moderate or low). With each tool obtaining its results using different algorithms, in some cases their results will not support each other. Provided you use two of the keyword tools to investigate the search volume for keywords, you should be able to make a good decision as to whether a keyword might be worth optimising for. With that in mind, it would also be wise to use your common sense to determine if a keyword is one that YOU would actually use in a search. Otherwise, what would be the point of optimisation in the first place?

About the author:
David Touri works for SEO Sydney, providing search engine placement services. He is currently working on the Adult Match Maker adult dating services website.

Article provided by: Content Tycoon

To benefit from these internet marketing tips that really work, it is important that you firstly get your own domain name so that you have access to the source code of your website enabling you to optimize your online home business website for the search engines with your chosen keywords. It is not difficult to SEO your website yourself and it really pays to learn how to do it.

The aim is to continually and consistently build back links to your website as this is what will determine you website’s position in the search engine results when someone types in one of your keywords or keyword phrases.

This can be done in a number of ways but by combining the following internet marketing methods that are totally free you will see increases in your back links almost daily and well as improvements in your search engine rankings.

Article marketing:

This method of internet marketing is just so effective in that it not only increases your back links but also really makes the presence of your internet home business felt. Ideally you should position your keywords or keyword phrases in the title, in the actual article and really importantly is anchoring your keyword text to your url in the author’s resource box.

Ideally you should write articles that are related to the theme of your online home business and use different keywords for different articles and also try and target different pages of your website as well as varying the keywords that you use in your bio box.

Write and submit articles regularly and consistently. Try and submit as many as possible, but if you submit 2 or 3 articles a week you will notice a huge difference and if you check your back links regularly and see them continually increasing then you will know you are on the right track.

If you experience writer’s block, an idea you could use is to go back to one of the original articles you wrote and rewrite it targeting different keywords, change the title and submit it.

Forum Posting:

This is also an easy way to build back links and get free advertising to your online home business via your signature that you can set up on joining the forum. Again anchor your keyword phrase to your website. By constructively and regularly posting in forums your website will receive a lot of exposure.

Submit to Web Directories and Exchange Links:

It is highly beneficial to continually look for web directories to submit you website to and also to exchange links with sites that complement yours.

Blog Posting:

Ideally one should try and post to your blog daily as this is a great way to drive traffic to your internet home business website. Post your articles on your blog and anchor your keywords in the article to your website. Don’t forget to tag and ping as well. Submit your blog to as many blog directories as possible.

Social Bookmarking:

Don’t bypass this great opportunity to increase your back links and drive traffic to your website.

Start Marketing your Internet Home Business with Confidence

Bear in mind that it takes time to build up the back links to your website and therefore if you use these free internet marketing methods consistently, day in day out, you will certainly create a presence on the internet and forge ahead of your competition. Before long your website will stand proud on the first page of Google and other search engines for your chosen keywords and visitors to your website will start to increase and reach a point that you will achieve daily sales and sign-ups.

Article Source: ABC Article Directory

Cynthia Minnaar is the owner and webmaster of www.cyns-home-biz.com, the site for online business ideas, internet income and marketing training, online business startup ideas and online income opportunities. You can start your own online home business today with an Income Generating Website set up free within 24 hours. You may publish my article provided you include the resource box.

When the Nobel Prize winner Charles Townes had his epiphany one spring morning of 1951; for an invention his colleagues would later tease him of being irrelevant, he had absolutely had no idea it would improve businesses in a medium that was yet to be even created, the internet.

His invention of the laser, which is an acronym of “light amplification by stimulated emissions of radiation”, is known for among other things creating precision. From industrial cutting machines to sniper sights mounted on assassins’ rifles, laser is used for accuracy. Five decades into the invention and only one into internet business, this technology is being used in eye tracking experiments to map out precisely how surfers visually engage web content. Such intimate knowledge of surfers’ behavior provides internet marketers with basis of optimizing web content both for visitor experience and conversions.

Eye tracking uses laser technology mounted behind the monitor screen that traces where the eye pays attention. As a result, a phenomenon called “The Golden Triangle” which particularly applies to Search Engines (SE) has been noted. This triangle stars from the upper left corner of the webpage just below the logo, across the top-width about two thirds of the page towards the right. It then cuts diagonally and downwards through the page towards the left, slightly past the page fold. Finally, vertically up the left of the page to where it started from create a triangle.

This “Golden Triangle” agrees with the more school of hard-knocks “Google Heat Map” that was mapped for Adsense publishers by Google from actual clicking patterns of surfers. It is used to optimize Adsense adverts placement. In both maps, the upper left corner of a webpage is identified as prime real-estate; surfers pay the most attention to this area.

This has great implications in SE based marketing. In essence the laser eye-tracking shows that people search organic or natural listings in a SE ranking page many more times than they do for Pay per Click (PPC) listings in the same SE ranking page. This is because the PPCs listings are on the complete right-hand side of the page.

This then translates to mean that you get much more traffic by getting high placement on natural listings than getting high placement n PPCs. For internet businesses lethargic to search engine optimisation, this is proof they are leaving a whole lot of bargain on the table.

Article Source: ABC Article Directory

The author writes for Health-eMark.com on topics like weight loss