trinity seven

Yeah why not! They look good and can be very creative with a lot of visual effects. But the truth is they are not very search engine friendly. For those who have just spent a lot of bucks on creating a flash masterpiece, no need to panic, there are a few ways to help improve your website’s search engine visibility.

To give you a quick rundown as to why flash websites are not favoured by search engines, they are seen as a one page image file with no text based content. You will notice that when you navigate through a flash website, the URL address will always remain the same. So here you have a website with no text based content, is a one page image file and has no internal link structure, translating into a search engine’s enemy.

Unless you have an extremely popular name within your industry or have an enormous amount of relevant incoming links, then you will get away with having a flash website for the obvious keyword phrases i.e. company name. Who would fall into this category? An example would be Coca Cola, ever heard of them? So for those who fall into the other category, and that would be about 90% of us, fortunately there are alternatives to help boost your rankings.

There are three suitable methods that I would recommend. The first method is by far the easiest and cost efficient. It involves optimising your Title and Meta tags for the single page to the best of your ability and then including optimised text information beneath the flash image. Some may see this as a form of spam, but given the scenario, I would recommend this method provided that the text is written accordingly and avoids keyword stuffing.

The second method can be quite costly and might not be favoured given the fact that you have spent a lot of cash on your flash website. It involves developing a second site designed in HTML. When a visitor visits your site, they would be presented with two links, one to your flash site and one to your HTML site. That way search engine crawlers will access all the content and pages via the HTML website.

The third method is by far the most preferred. It works by developing an HTML website with your flash images embedded on the page, and all content is written in text based form. This allows you to have multiple HTML pages which will give you more Title and Meta tags to work with, as well as keyword rich content to write for each page.

To sum up, depending on your time and budget constraints, there are ways to help you avoid the search engine pitfalls of having a flash website. Any of the methods I have discussed, along with a strong incoming link structure, will help you get that extra exposure in the search engines. If are thinking of designing a flash website, make sure you look at implementing a search engine friendly strategy to avoid complications in the future.

About the author:
David Touri works for SEO Sydney, providing search engine placement services. He is currently working on the Adult Match Maker adult dating services website.

Article provided by: ContentTycoon.com

Confusing the Lead

I open a web browser. Five seconds later, I closed it. Why? Because I had a bad first impression. While you may be able to change people’s minds in real life, that certainly is not true on the Internet. You do not need a website designed for a thousand dollars. All you need is a website that does not confuse the lead.

No Banners

Banners and other forms advertising that you lend your website space too will not bring you extra income. It will have a contradictory effect as it gives very little credibility to your website. Flashing ones distract your lead and by the time she reads the banner, her mouse is already hovering above the [X] sign.

No Pitches In the Homepage

Your homepage is your welcome greeting. You must put across your voice of sincerity to help the lead solve his problems, so that she knows there is a real person behind the website and will browse through the website.

A common mistake here is that people put too many complimentary offers. You might think there is nothing wrong with that since you are proposing different solutions to her problem, but do you realize that you are confusing her? Studies have shown that customers are unlikely to buy when faced with too many alternatives too quickly to prevent themselves from making impulsive decisions.

Your homepage has only one purpose. Welcome the lead and invite her to browse through the information you provide in your other pages. Warming the customer up occurs in those pages and hard selling is not your job. Leave that to the merchants.

Intercept the Lead

This is one of the most difficult skills to master as it will confuse the lead if done incorrectly. Since the lead is most probably searching for information on your website, your job is simply to do that. Your reward: the right to recommend her offers as she reads the information provided.

Two words. In-context links. Intercept your lead by providing her a recommendation of different products. Some marketers say you should only recommend on product at a time, but there are two benefits of providing a few.
Firstly, it will tell your lead that you are looking after her welfare by giving the pros and cons of each product. The second benefit is that psychologically, the lead will be more attracted to the first recommendation.

Lesson of the day is to never confuse your lead, instead make her decisions easier.

Article Source: ABC Article Directory

Saiful Rizal is the author of this article. Announcement : To get his free report “How To Create Your Ready-To-Sell Product In 5 Minutes With $0″, click here.

Do you know that testimonials have been known to boost up your sales by 250% or more? Simply said testimonials SELL! The Internet is a very impersonal medium. Believe me or not, people trust people! The more you can do to make more humane to your web site, the more likely the potential customers will want to do business with you. Testimonials help to speak to your potential customers in a truthful, believable and credible way.

Imagining that you are buying products on the web, you would certainly like to know whether the web site is secure, is the business reputable and does the product that you are going to buy actually do what they promise.
Customer testimonials can provide the answers to these doubts. The testimonials supposed to build trust and close the sales!

I know another question will come to your mind. How could I possible get testimonials if I will to launch out a new product / service?

One of the simple and straight forward ways is, of course, ask for them! Most of the customers would be happy to assist you. And you’ll feel great when you hear all the positive feedback!

The other way is to give a free trial to an industry expert with a complete knowledge of your field. Ask them to judge your product. You should always get permission to use the testimonial. Having them sign a release form granting their permission.

After getting the testimonials, you should know how to use them effectively. You need to fully identify the quoted person. If possible, use their full name, company name, maybe even country or age! Try to use benefit oriented testimonials (i.e. to mention about the benefit of the product / services) and quantify the benefit. Using numbers help people measure the benefit (e.g. The autopilot system has helped me to increase my profits by 50 percent in the first 3 month!)

The testimonials could be grouped on a testimonials page or scattered throughout your website. The testimonials could also be used in various areas (e.g. Email marketing letters, Newsletters, Brochures, etc).

The words from a happy customer are great tools for building trust, promoting your reputation, and increasing sales and profitability! You should start to collect these testimonials and tap into the power of it.

Article Source: ABC Article Directory

Patrick Sia is the man behind Income-Internet-Business.com. He’s a passionate believer in the power of technology to better the lives of everyone and his passion and drive are hallmarks of his attitude to doing business. Check out more about him @ www.patricksia.com and www.income-internet-business.com for his step-by-step guide to startup a successful internet business.