trinity seven

Think of the people who visit your site as blind dates. When you open the door, your blind date usually knows whether they are attracted to you within the first minute. How do they know? Easy. By how you look, what you say, and how you treat them. If you open the door wearing the same clothes you wore in 1987, say, “Wow, from my friend’s description, I thought you would be a lot better looking,” and sneeze in your dates face, not only will you never get a second date, your date will run for his/her life.

The same rules apply to your website. When people do a search for something they want to buy, they usually have many sites to choose from. If yours does not impress them right off the bat, it takes about five seconds for them to find another that does show them what they want to see. There are plenty of other fish in the sea. You are just one among many.

So what do people want to see, you ask? There are 3 standards of website excellence, and they are the same standards you would use to judge your blind date:

1. How it looks: If I visit two different websites with the purpose of buying something, and those two websites sold the exact same product at the exact same price, I would buy from the site that looked better–the one whose design made me think, “Wow, these guys must be making good money if they can afford to hire a good graphic designer.” The more money I think the business makes, the more I will identify them with value and professionalism.

The bottom line is, you need to make web design a priority. There are plenty of people out there who have graphic designer friends willing to design their website for next to nothing. Those people have the advantage because, even if they aren’t the superior business, visitors will perceive them to be superior.

If you don’t have any connections with graphic designers willing to do you a favor, see if you can find a starving artist willing to design the layout of your site. If anyone has an eye for aesthetics and is willing to work cheap, it’s a starving artist. Once you know what your site should look like, either you or a web designer can bring the artist’s vision to life.

Take the time to design something that represents your business or product well. Don’t just throw up a website with gaudy wallpaper, out of focus pictures and graphics placed at random. Remember that first moment when you open the door to a blind date. Remember how much appearances count for in this world.

2. What you say: You want the person who visits your site to know instantly what you’re selling and why they should buy from you. Visual representation has a lot to do with this, but you need to watch what you say as well. You must be clear, concise and focused. Don’t make the visitor decipher a cryptic headline full of spelling and grammar errors. Include headlines that shout to the reader exactly what you want them to hear.

Go over your copy a hundred times if you must, or have a proofreader edit your copy. You must be sure that a potential customer won’t get lost in a stream of consciousness narrative about your product or company, and come out saying, “What was that all about?”

Above all, think carefully about the colors you use for your font. Make sure there is plenty of contrast between the background and the font color. Never put a yellow font on an orange background. Also, be careful with white fonts on black backgrounds. If the letters are large, they will be easy enough to read, but if they are 14 point or smaller, your visitor won’t even bother with the copy. No matter what colors you use, always make your font large enough. If people have to squint to read your copy, it is too small.

3. How you treat them–It is socially acceptable for a woman to keep her date waiting, letting him know that she doesn’t consider him a priority. However, it is not acceptable for your site to keep a visitor waiting. If your site takes too long to load, the visitor will simply find another site.

Do what you can to ensure that your site will download quickly. One easy thing to remember is that, if you have too much content on a page, it’s going to take a long time to load. Also, if you are on a free server, and you are sharing a port with others, your loading time will be lengthy. More specifically, if you have images that are uncompressed, they could be at 70k or 80k, as opposed to compressed images that look almost identical and load at a preferable rate of 5k or 10k.

Article Source: ABC Article Directory

Sam Serio is a Marketer and writer. For more on jewelry and gemstones, visit MORNINGLIGHTJEWELRY to get your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” Get your FREE report at www.morninglightjewelry.com.

Using a website to make money online has become one of the most popular ways nowadays. There are several ways you can make money with website:

a) Sell your own products and services.

b) Sell other people’s stuff (affiliate program).

c) Place Google ads on your website and earn whenever someone clicks a Google ad.

The first and second ways take a lot of time and require experience and knowledge of Internet marketing. The third option is much easier and quicker to make money online. To place Google ads on your website you need to first join Google AdSense program. You don’t need a professional look or fantastic site to sign up with Google AdSense program. A clean and simple site will be good enough.

The content of your website can be any topic as long as it does not violate Google policies. You can read more about Google policies at https://www.google.com/adsense/policies. You can write a topic or subject that is related to your experience, area of expertise, interest or background. If you are an expert at something you can make your content valuable and useful to others by providing advice and educational resources. If your interest and hobby are sport cars, you may introduce the latest models of sport cars and discuss some of the best tools for building the sports cars.

If you have no idea of what topic to write or have no interest at all in writing something, you still can own a money making AdSense site. Your solution is create a website solely to publish articles written by different authors. Just choose one topic or more and put several relevant articles for each topic and place your Google ads on each article page.

Build an AdSense site with minimum cost

Hiring a professional to build a site is expensive. Finding a freelancer to create a website will be much cheaper. However employing a freelancer is still not the most effective way to minimize your cost. The best way to minimize cost is use free website builder to create website. There are several free website builders allow users to build website without experience and technical knowledge. You can find these easy site builders by performing a search from the major search engines like Google and Yahoo. With site builder you can have a website or more absolutely free. You only pay for the domain name and website hosting.

Once you get your website launched. You’ll need to figure out how to drive visitors to your website. Your website will not generate income if no one visits your site. There are several ways to get targeted visitors/traffic to your site fast.

Pay-per-click (PPC) programs

Pay-per-click (PPC) programs allow you to bid for top-ranking positions on the keywords you have selected. When a visitor searches the keyword(s) you bid on and then click through to your site, you pay the amount you bid. The two most popular PPC programs are Google Adwords and Yahoo Search Marketing. However it is costly to advertise on this two PPC search engines and probably you will face the problem of your AdSense earning can’t cover the advertising cost. Fortunately, there are other alternatives such as Bidvertiser.com, Adbrite.com, Findology.com and so on. I recommend you advertise with Bidvertiser.com and Adbrite.com at the beginning as they are much cheaper to advertise with compare to Google Adwords and Yahoo Search Marketing. Bidvertiser.com and Adbrite.com are not search engine. When you sign up to advertise with them, they will distribute your contextual ads to the categories and websites within their network of your choice. You have no doubt will advertise on those categories and high traffic sites related to you website. You should also consider select those unrelated categories as well because these categories could send you targeted visitors and increase your AdSense revenue. Don’t set your bid too high. Just anyway from 6 cents to 9 cents should be good enough to drive hundreds of targeted visitors to your site within few days. As long as the daily AdSense earning greater than the daily advertising cost, you can continue your ad campaigns.

RSS advertising

RSS advertising is a free away to gain more exposure for your website. By creating an RSS file and submitting it to those RSS directories and search engines, the links to the content in your website will appear in front of those who read information using RSS readers or news aggregators and as a result driving targeted visitors to your website. Need more explanations? You can go to Google and enter the search term ‘make an RSS feed’. You will find detailed explanations of RSS and step-by step instructions on how to create an RSS file to increase your website traffic. Be patient, it will take you several days to learn and understand RSS. Some RSS sites also show an easy option to make RSS file without knowledge of HTML code by using free software tools.

Give away free content

Another free way to increase your website traffic is write articles and submit them to free content websites. Your articles can drive thousands of visitors to your site within weeks if your content is impressive.

About the author:
Alan Liew is the webmaster of online4income.com. He makes money at home with several online programs. Find out more no-nonsense money making opportunities at http://www.online4income.com.

Article provided by: Content Tycoon

Making money on the internet selling your own product requires three things: a good quality product that delivers everything you promise, excellent sales copy that can convert browsers to buyers and website traffic so that potential purchasers can actually read your sales copy.

Before you can sell a product, you have to create it. The first step to creating a product is conducting research into market needs and trends. What problems do people need solved? What knowledge do you have that you can share and people can benefit from? Can you ride a current trend with a complementary product? Forums are good places to get a sense of people’s needs and the sort of products they may be looking for. If you have a website, you can ask people to fill in a survey or you can ask current customers or subscribers what products or services they would prefer to see. Information products are probably the easiest and least expensive products to create. You can use a ghostwriter to write an e-book for you and you can start your own affiliate program to get other people to sell it for you.

Once you have created your product, you need to have an attention grabbing sales page that convinces visitors to buy your product. There is a real art to writing good sales copy. You need to write an attention grabbing headline, preferably in bold, large, red letters. After you have attracted the reader’s attention, the copy needs to be interesting enough to keep it. The best way to keep their attention, is to identify a problem they can relate to or an issue of concern and then tell them how you can help them improve their circumstances. If you keep the focus on the reader and what you can do for them, you will maintain their interest.

Just grabbing the reader’s attention and keeping their interest isn’t enough to get the sale. You have to ignite a desire for your product. In other words, you have to succeed in creating a belief that the visitor needs your product to improve their life in some way. Desire must then be converted to action. Your sales copy must move the reader to take action, whether to buy, subscribe or contact.

Now that you have your product and your brilliant sales copy, you must successfully drive traffic to your sales page to increase your product’s sales. The most obvious and necessary strategy is to make sure you are listed with search engines and directories then make sure your website content is keyword rich for SEO. The next step, is to create back links to the sales page and the website as a whole. Do not purchase back links from article farms or other third parties. Links to your website need to be natural, otherwise you risk being penalized by search engines. One of the best ways to create natural links to your sales page is to use article marketing. The article can pre-sell your product, service or yourself and encourage readers to click on the link to your website or sales page. This will drive traffic to your website by encouraging direct visits and increasing your link popularity with the search engines. Forum posting and blogs are also excellent ways to direct traffic to your site, as is purchasing pay-per-click advertising from search engines such as Google. A combination of these strategies is recommended to increase website traffic and therefore sales.

Product creation, sales and website traffic are all necessary for online selling success. Done right they are a winning combination guaranteeing high sales and financial success.
Article Source: ABC Article Directory

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