trinity seven

A typical AdWords newbie is often guilty of several profit-squashing mistakes when setting up his first campaign. There are dozens of no-nos, but perhaps none so egregious as writing ineffective ads.

An effective AdWords ad is one that gets lots of clicks — that’s the only thing you should be concerned about when writing your ads (except, of course, Google’s editorial policy). If you’ve done your keyword research, you’ll get impressions; if you’ve got a page that converts to sales, you’ll get a return on your investment. But getting people to your landing page is the ad’s job, and there are some things you can do to pump up your clickthrough rate (CTR), which will improve your ads positioning and lower your click costs.

First, some ad basics. Each AdWords ad comprises four lines of text: the first is the headline, which can contain up to 25 characters including spaces; the next two are the ad copy, 35 characters each; and the last is your display URL, also 35 characters. (There is actually a fifth line — the destination URL — but that won’t display with your ad and shouldn’t affect your CTRs). Obviously, the headline is most important, because it’s usually the first thing a searcher sees. If you can make your headline jump out from the rest, your ad will be more visible. Fortunately, Google makes this pretty easy.

You may have noticed that, when searching on Google, your search query is bolded when it appears in any of the search results. The same thing goes for sponsored search results: if you include the keywords you’re bidding on in your ad text, specifically the headline, your ad will stand out.

But what if you’ve got hundreds or thousands of keywords? You can’t be expected to write a different ad for each keyword, right? Of course not — and you don’t have to. In AdWords, your keywords can be separated into groups, aptly dubbed “ad groups.” Each ad group should contain a set of keywords and phrases that all have a common thread. For example, if you’re bidding on the term “widgets,” you should place each phrase containing that term into one ad group. You then write an ad whose title contains the word “widgets” — for example, “Get Your Widgets Here.” You can even repeat this for terms within ad groups. For example, in your “widgets” group, you might have the terms “red widgets” and “green widgets.” You can take these out and place each in its own ad group, along with any other similar phrases. Then your ads will be even more focused, for example, “Get Red Widgets Here.” The more keywords that appear in your ad, the more relevant your ad becomes.

Chris McNeeney, author of “AdWords Miracle,” has some great copywriting tips. Chris used to write classified ads for a living, and his mastery of the art is evident in the techniques he outlines in his book. For example, he talks about a method called “stop them in their tracks.” To stop potential customers in their tracks, you’ve got to come up with ad copy that tells customers to do the opposite of what they’re trying to do. In keeping with the widgets theme, you could write an ad whose headline says, “Don’t Buy Any Widgets!” Follow that up with some relevant ad text that entices people to buy your widgets rather than someone else’s, by including the benefits your widgets offer; e.g., “Check out ours first. Better, cheaper, and guaranteed.” This kind of ad will get people’s attention right away, and getting their attention is all you need to do.

And now, an experiment. Pretend you want to buy something online. Head over to Google and do a search for whatever it is. See the sponsored links? Look at the headlines. Which one jumps out at you first? I’m betting it’s the one that seemed most relevant to your search because it contained the exact information you searched for. What’s the headline look like? I bet at least one of the words is bolded (if not all of them), and I’ll bet the rest of the ad lets you know exactly what you’ll get when you click on it. This is the best way to figure out how to write ads. Put yourself in the place of your target market, and then actually do some searches and check out the ads. Which one makes you want to click? Ask people you know to do searches and tell you which ads grab their attention. You’ll probably find it’s the same kind of ad every time.

Article Source: http://www.afroarticles.com/article-dashboard

Ryan Cole is a part-time Internet marketer who wants to share all he’s learned with anyone who wants to read about it. He likes writing, blogging, and discovering new ways to make money online. His real passion is illustration, some of which you can see at www.ryancoleart.com . Find more articles by Ryan Cole at www.theinternetmarketingblog.org | Read more about Chris McNeeney’s www.theinternetmarketingblog.org/2006/08/30/chris-mcneeneys-adwords-miracle/

Everybody loves to shop! Shopping is a major recreational activity. It is all too human to become absorbed in the details of selection, purchase, and display behavior. When you shop, you buy things, when you need to buy things, you head off to the market. You can find everything in the market!

A market is where you buy and sell stuff. You buy and sell things in a market putting into consideration the things you need and the things you want. You buy and sell stuff at a certain price.

The prices of the goods may fluctuate depending on the time of the year. The market for roses increases during Valentine’s. You can get Christmas cards and Christmas trees and all things Christmas-y at half the price after the Yuletide season.

Marketplaces and street markets. A marketplace is a physical location where goods and services are exchanged. A mall is a market.

Bloomingdale’s is a market. Sephora is a market. From your high-end mall to your salvation army, all these are markets.

The traditional marketplace is a city square where traders set up stalls and buyers browse the merchandise. This kind of market is very old, and countless such markets are still in operation around the whole world.

In the US, such markets fell. But the renewed interest in local food has caused the reinvention of this type of market, called farmers’ markets in many towns and cities.

In continental Europe, especially in France, street markets, as well as “marketplaces” (covered places where merchants have stalls, but not entire stores) are common. Both resellers and producers sell their stuff to the public.

Markets are often temporary, with stalls only present for two days a week (”market days”), however some (such as Camden Market in London, UK) are open every day of the week.

Such markets are normally specialist-the various stalls of Camden Market, along with the shops associated with it, sell a variety of alternative lifestyle products ranging from clothes and jewelry to CDs, instruments and furniture.

An example of a large market is Chatuchak weekend market in Bangkok. It covers over 35 acres and contains upwards of 15000 stalls. It is estimated that the market receives between 200,000 and 300,000 visitors each day.

Most stalls are only open on Saturdays and Sundays. The market offers a wide variety of products including household items, clothing, Thai handicrafts, religious artifacts, collectibles, foods, and live animals.

But now that we have the Internet and the World Wide Web, the market is right at your finger tips! It makes everything so much more easier, buying and selling a thousand and one items can be done at home. The e-Bay web site is considered a market.

e-Bay.com is the major auction service on the Web. eBay popularized the concept of buying and selling online, and both individuals and commercial enterprises list items for sale.

Everything there is for free (at least the posting, browsing and bidding of items) If an item is purchased, the seller pays eBay an additional fee. Millions of items are offered, and in 2002, nearly $15 billion worth of merchandise was sold through this service.

Another example of an online market is Amazon.com. The largest online shopping site and one of the most widely known e-commerce sites on the Web. Amazon started out as an online bookstore, constantly making news with the number of titles it offered for sale.
Article Source: ABC Article Directory

James Monahan is the owner and Senior Editor of MarketCountry.com and writes expert articles about markets.

If you are looking for a way to promote your website, then article directories could be just what you need. Article directories allow webmasters to post articles and such directories provide myriad benefits to webmasters.

Let’s take a look at the various benefits provided by article directories below:

1. Are you looking to promote your web site but you do not have an advertising budget? This is a common problem for webmasters and article directories provide a fast and easy solution. Once your articles have been accepted in an article directory, you will find that other members use your article in various newsletters, forums, ezines and websites and the use of your article will prompt more traffic to your website. Therefore, after submitting several articles to any one of many article directories, you will find that not only do you increase your web traffic, but you will also quickly build a returning web audience.

2. A great way to boost your sites’ popularity is by writing articles and publishing them on article directories. If you are looking to become an expert in your genre, then you can be rest assured that article directories is the fastest route to establish your expertise. After you have written and published several articles in article directories and the articles are reviewed and utilized by other webmasters all over the world, you will come to find that your name will become well known and revered as someone that really knows their business. Thus, you get the benefit of free advertising and the opportunity to build your reputation as an authority within your industry—all for free when using article directories.

3. A single article, once it has been distributed can literally appear on hundreds of websites. The free exposure gained by the utilization of article directories should not be underestimated—just as word of mouth is powerful advertising, so it is with what web visitors read on the Internet. Additionally, if your well-written articles appear repetitively on many websites, web visitors will come to recognize and appreciate your expertise and their recognition of your work will stir their desire to access more of what it is you offer.

4. Using article directories gives webmasters all of the benefits of the old pyramid selling approach without the cost. As webmasters promote your articles, you will find that the promotion continues to grow. For instance, if one webmaster promotes your article and four or five other webmasters see your article and also like it enough to use it on there site, then that one posting can lead to four or five more postings and so on and so forth.

5. So, how does your article promise you website traffic? It is fairly simple; make sure you add a biography and insist on a working hyperlink. By having webmasters add your biography and a working hyperlink along with your article, web visitors can learn a little about you and know exactly where to find more of your work when they are interested. If readers enjoy what they read, a simple click on the agreed hyperlink will instantly lead them to your site and increase your web traffic.

6. Thanks to article directories, webmasters can link up with more popular websites and gain more traffic based on the websites they have become associated with. There are many very popular sites that get literally 100,000’s of page views per month. Such views can immediately increase the traffic to your own site and later, create an increase in the direct traffic of your site.

7. Article directories provide easy solutions for webmasters looking for content. Let’s face it; webmasters don’t always feel creative nor do they always have the spare time they need to create web content. Alternatively, webmasters are always looking for content to match their sites theme and your articles can be chosen from article directories to help webmasters fulfill their need.

8. With the article directories, you will immediately improve link popularity, which also boosts the rankings of your site in search engines. Think about it; the more links on the Internet that point to your website, the higher your website ranking is. Therefore, as your articles get posted all over the World Wide Web, not only do you gain popularity in your field, but your search engine rating with parallel your popularity and subsequently increase.

9. Article directories allow you to post articles that are well written and knowledgeable. Further, the more knowledgeable the article comes across, the more interested a reader becomes in your work. Hence, with a stirred interest, web visitors will desire your expertise and will purposely seek out your latest writings.

10. Finally, after you have grabbed the attention of web viewers by using article directories, you will want to do everything you can to maintain their interests. The easiest and most efficient way to keep a viewer’s interest is to continue to write new and refreshing articles on a regular basis and submit them to article directories. This way, you can effectively derive the benefits obtained through the use of article directories on a regular and ongoing basis.

About the author:
Adrian Lawrence is an editor of Article Alley a popular free article directory site.

Article provided by: ContentTycoon.com