Archive for February, 2007

Lost In A Sea Of Websites

Wednesday, February 28th, 2007

You’ve heard the term ‘Needle in a Haystack’ This describes exactly the way I feel when it comes to online advertising and website promotion.

Having tried just about every program and system, which is supposedly designed to help get your website up into the higher echelons of the Search Engine results, with little or no improvement on my site ranking, I went on a search, a search for the ‘Golden Fleece’ of online marketing tools. My quest was to discover the most efficient and cost effective method of obtaining targeted traffic to my website, and having researched hundreds of programs I have reached a conclusion.

That conclusion is, most of it just doesn’t work. When I say most of it doesn’t work I am stating that the systems I tried were either, useless or they broke my advertising bank and had to be duly discounted from the results of my quest.

What I have discovered during my journey is that it’s not always the obvious solution which proves to be the best, and when I was first informed about the existence of what in turn became my favorite system I couldn’t see the wood for the trees and almost dismissed it without giving it a chance.

The problem lots of us have, me included, is, we place a perceived value only on the things we have to pay for and the more we have to pay the higher that perceived value becomes. This strange way we have of valuing almost led to my downfall financially, I misguidedly believed that the more I paid for a program to help with my website promotion the better the results I would achieve.

It cost me a good few dollars and quite a number of unnecessary arguments with my long suffering partner before I woke up, smelled the coffee and truly got down to some serious searching for the best method to promote my site, financially, but more so results driven.

Following months of research, it was finally a friend, who every time he called to see me, was so sick of me being literally glued to my computer, that he had mentioned my plight to his work colleagues and one of them surprisingly had the solution to my problems and inadvertently led me towards the end of my quest.

Search Sub Engine, not a phrase I was familiar with, but according to my friends work colleague, the most efficient and cost effective solution to my site promotion dilemma.

That was it for me, I was off at lightening speed to check this new phenomenon out, and to discover for myself if it was anywhere close to being as useful as I had been led to believe.

Much to my amazement, and I’m not easily amazed, it was exactly as described. It did rotate your site so that you can reach the top spot for your search category. It did include all the marketing tools I needed along with a live link direct to my website. It did allow me to describe my website and its content at length with a full page display. It did allow me to highlight my listing in order to attract attention. But most of all, it did allow me to actually get some hits on my site and make sales. And it did this all this for pennies and I truly mean pennies. Having spent thousands in the past and received virtually nothing in return, this simple system was like a breath of fresh air and has renewed my faith in the ability of the Internet to deliver, provided you know where to look.

Will I be using Search Sub Engines in my future marketing campaigns, of course I will. This has proven to be an eye opener for me and I won’t be letting this one get away.

Author Resource:
Mike Collins was formerly a frustrated online marketer. Now he is a content online marketer.
Be content with your marketing and research efforts. No, don’t be just content, make a difference, make your efforts count, start by using a system that actually works
visit my site http://www.rotata.com

Does the Name of Your Domain Matter?

Wednesday, February 28th, 2007

In order to be seen on the Internet, a website needs two things. First, a domain naame and second, a physical address on a website server.

Your domain name should contain the most important keywords that are associated with your website. Think about what words people might use to search for your website or product.

Your domain name should be a .com name if at all possible. The .com extension is the first one that people think of when they can’t quite remember the name of a website.

The most used domain extensions are .com and .net. Other domain extensions can be used for indicating the country that a domain is located in, such as .uk for United Kingdom or .dk for Denmark. Other domain extensions include .tv and .moab. You may want to register your domain under more than one extension to protect it from people who want to “copycat” your website and get traffic from your efforts.

You can have your domain name be the same as your company name if you aren’t especially worried about getting traffic from search engines. If your company is a public service or non-profit company, it might be easier to find a .org domain name.

If the domain name that you want has already been registered, you can contact the person it is registered to and ask him if he’ll sell it to you. He may surprise you with a “yes.” You could also add a prefix to the domain name, such as the, my or your…if it makes sense.

Keep your domain name as short as possible. Long domain names make them more difficult to remember. It’s also more difficult to use long domain names in advertising campaigns. On the other hand, don’t abbreviate the name to the point that it’s unrecognizable.

There are opposing views about hyphenated domain names. I always try to get a non-hyphenated domain first. Then, if it’s not available, I get the one with hyphens. I’ve also heard that Google recognizes hyphenated domains better, but I don’t know if that is really true. It would be a good topic to research!

When you have decided on a final choice for your domain and you are ready to register it, there is one more thing you might want to think about. Privacy. When registering, you will be given the option of keeping your domain private. This means that your domain information (your name, your email address and your personal address) from appearing in Whois searches - and thus being available to anyone who wants it. Using private registration does help to lesson the spam going into your email box. This option does cost a bit more than registering a domain without privacy, but it may be worth it to you.

So, you see there is more to registering a domain name than you might think. Registering a domain name like MyPoopsie.com might look cute, but will it bring people to your site? Probably not. Choose a sensible domain name that relates to your website content. You’ll look a lot more professional.

Author Resource:
Jude Wright is the owner of multiple websites. Visit her Internet marketing site at http://4successfulmarketing.com.

Google And Work At Home Based Business Opportunity

Wednesday, February 28th, 2007

Do you know what is Googling? We hear and read that different people all over the world are Googling. It has become a house name. It is on TV already.

Googling is an expression used to name the regular practice of search for things on the Internet. For example, if anyone is looking for a work at home based business opportunity; it goes to Google web page and search it there. And Google is the higher up, the most used and most relevant of the search engine.

A search engine is an information retrieval system designed to help find information stored on a computer system, such as on the World Wide Web, inside a corporate or proprietary network, or in a personal computer. The search engine allows one to ask for content meeting specific criteria, typically those containing a given word or phrase, and retrieves a list of items that match those criteria. This list is often sorted with respect to some measure of relevance of the results. Search engines use regularly updated indexes to operate quickly and efficiently.

Yahoo, MSN and others offer these service to their public Web too. These entire search engines operate algorithmically or are a mixture of algorithmic and human input.

However, the fight for top search engine positioning begins and ends with Google. Not only have they captured 95% of the search engine market but they have also become the leader in Pay-Per-Click advertising.

Pay-Per-Click are advertisers bid on keywords that they believe their target market, people they think would be interested in their offer, would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword red widgets, hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called sponsored links or sponsored ads and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad.

How does Google performance concern a work at home based business opportunity? All Internet marketing have used many strategies for promote their business, such as: e-mail marketing, Pay-Per-Click, Blogging, submit articles at article directory, traffic exchange and of course search engine optimization. There are thousands of people using these strategies to sell their products.

But the best way spoken by web masters, Internet marketing gurus have been search engine. And that is why Google is so important to those want a work at home business.

Wolney H Filho will give you more information on how to Get a FREE Goldmine of Google E-Course. Get NOW a Work At Home Bused Business Opportunity To Make Money Online.

Article Source: ABC Article Directory


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